Days
Hours
Minutes
Seconds
Days
Hours
Minutes
Seconds

Register and become part
of the global financial exhibition

Days
Hours
Minutes
Seconds
Days
Hours
Minutes
Seconds
Register and become part of the global financial exhibition

Agenda

Your Guide to a ​K​nowledge -Packed Experience

  • Come join us at the official iFX EXPO Welcome Party, where you can reconnect with valued clients and forge new connections with potential business partners, all while enjoying a fantastic atmosphere! 

Get ready for a thrilling line-up! 

Get ready for a thrilling line-up! 

Get ready for a thrilling line-up!  

10:30 - 10:50

Exciting session is on the way!

More information will follow soon. 

11:00 - 11:40

Prop Trading Revolution: A Look Ahead

In 2024, the prop trading landscape is undergoing a transformative shift, where innovative technology takes center stage. Proprietary trading firms are pioneering a fresh approach, leveraging state-of-the-art algorithms, artificial intelligence, and advanced data analytics to gain a competitive edge. What sets them apart is their unwavering commitment to providing traders with robust support, equipping them with the tools and knowledge necessary for success in this dynamic arena.
Innovations & Strategies in Prop Trading in 2024.
- Prop trading firms turn to the Middle East?
- Regulatory & Compliance matters
- Tech to stay ahead: build in-house or outsource? 

11:50 - 12:10

Exciting session is on the way!

More information will follow soon. 

12:20 - 13:00

MENA Mavericks: Thriving in the Regional Brokerage Landscape

The Middle East has emerged as a prime destination for businesses worldwide. It has become a focal point to global investors. Reasons? Rising GDP and a significant influx of business investments. This dynamic panel discussion explores thriving in the MENA business arena, offering practical insights into establishing and growing businesses, securing funding, and forming strategic alliances for sustained success. Don't miss out as we discuss:
- Essential steps to establish and fortify your brokerage business in the MENA region.
- How to adapt in the new era for continuous financial support and expansion?
- The crucial role of partnerships to expand your brokerage footprint in the MENA market 

14:00 - 14:40

Tech Renaissance in Trading: Empowering Brokers & Traders

From next-gen trading platforms to AI-driven analytics and blockchain integration, discover the transformative potential of tech in the world of online trading. Stay at the forefront of the industry with insights into compliance tools, cybersecurity measures, and the latest mobile trading developments. Join us as we explore the array of solutions designed to bolster brokers in supporting traders navigating the financial markets.
- Building solid cybersecurity foundations.
- Business Intelligence as a tool for data driven decisions.
- The trends in the next - generation trading platforms.

 

14:50 - 15:30

Paywaves & Beyond: Is the Future Cashless?

MENA stands at the cusp of a new era where technology, guided by responsibility and collaboration, promises to redefine the boundaries of banking and financial services to shape a more inclusive financial future. This remarkable surge is not only due to the growth in supporting technologies but also the disruptive forces reshaping the payments landscape. The MENA region's unique demands and circumstances set it apart from the payment ecosystems of Europe and the US, making it a fertile ground for organizations to lead the shift from cash-centric to a digital-first approach. Mastercard and Visa had been enjoying the duopoly in the digital payments sector, but now, a wave of new players is making waves. In this session we will dive into:
- A closer look at regional payment trends.
- Buy Now, Pay later: A new payment standard?
- Ways to mitigate fraud and reduce the incidence of false positives.
- Government policies & other contributing factors. 

15:40 - 16:20

Canvas of Cryptos: MENA's Contemporary Digital Tapestry

Step into the world of cryptocurrency, where the MENA region is taking center stage. With a staggering $389.8 billion in on-chain value received between July 2022 and June 2023, the UAE shines as a global crypto hub. This session extends an exclusive invitation to witness MENA's digital renaissance. Join us to unravel the future of digital assets' trading in this dynamic landscape.
- Explore the UAE's DeFi dominance and its appeal to crypto entrepreneurs.
- The impact of VARA's progressive regulatory approach
- Crypto trading - what's next? 

16:30 - 17:10

Strategic Playbook: Marketers in the Digital Arena

Embark on a journey into the heart of digital marketing trends without relying on crystal ball predictions From targeting and algorithmic shifts to the tightening embrace of privacy constraints, these aren't just roadblocks—they're opportunities to fine-tune your marketing strategies and lead to customer success. Together with experts, let’s discuss:
- Challenges & solutions in online trading marketing
- Lead Generation Strategies for the Ever-Changing Beat
- The art of reaching your target audience
- Strategic Partnerships & Success Stories 

11:00 - 11:30

The Quantum Revolution: Reinventing Finance

Another disruptive force is on the horizon: Quantum Computing. Initially regarded as a mere curiosity, quantum computing has swiftly transitioned into a pervasive reality. Financial institutions and professionals find themselves at the forefront of this rapidly evolving landscape, meticulously scrutinising the potential impact, dangers, and benefits of it. Discover the intricate intersection of finance and quantum computing and gain insights into what lies ahead.
- How quantum computing is reshaping financial & investment realms
- The potential risks related to data privacy & sensitive information
- Strategies for future adoption & optimization of quantum potential

 

14:00 - 14:30

Balancing Profit & Planet: The Future of Finance

Traditionally recognized for its abundant oil revenues, MENA region now stands at a crossroads, grappling with challenges and embracing newfound opportunities as the global trajectory aligns towards a net-zero future. The strategic allocation of resources into renewable energy, concerted efforts to expand the green capital market, and a growing emphasis on impact investing all form the building blocks for elevating the region's contribution to the sustainable finance movement. This panel discussion will explore:
- Diverse Policies & Initiatives across the Region
- MENA’s Green Financial Future - The Inherent Risks & Complexities
- How businesses must navigate to harness the full potential of this transition.

 

14:40 - 15:10

The Realm of Diversity: From CFDs to Multi-Asset Offering

More information coming soon!

15:20 - 15:50

Asset Manager’s Diary: Winning Strategies & Partnerships

In the face of a rapidly evolving economic landscape, asset management hinges on a delicate balance of dos and don'ts, emphasising ethical practices, diversified portfolios, and adaptability to market fluctuations. Asset managers are navigating challenges like rising interest rates, liquidity constraints, and increased competition for ESG investments and crafting winning strategies stands as a cornerstone. This is particularly important in the GCC countries, where the asset management industry is projected to reach nearly US$500 billion in onshore assets by 2026. In this panel, let’s look into:
- Winning strategies for asset managers
- The importance of partnerships
- AI as a key tool for success or failure?

 

10:30 - 16:00

More information will follow soon. 

11:00 - 11:40

AI Horizons: Designing the Future of Brokerage

Brace yourself for a seismic shift as AI emerges at the forefront, fundamentally altering the dynamics of online trading. This dynamic session will delve into the concrete impact of AI in the financial services sector, exploring bespoke tools tailored to elevate broker performance and redefine trader strategies. This discussion is your gateway to understanding and navigating the unfolding future of AI in the heart of the MENA region's technological evolution.
Join us for an insightful exploration into:
- Predictive AI in online trading - Risks & Opportunities
- The ethical challenges of AI in finance
- The broader implications for the financial landscape in the region 

12:20 - 13:00

Dubai as a Fintech Hub: A Rising Star

The MENA region opens huge opportunities for fintechs thanks to the scale of the market attracting notice as a leading crypto hub in the making. Government support and fintech-friendly regulations are also fostering homegrown entrepreneurship in the region and attracting global players. At the same time open banking creates an opportunity, for either traditional financial institutions or fintechs, to build applications ranging from payments to lending on top of its API infrastructure. This panel will discuss about:
- The main pillars for fintech growth in the region
- Free zones as fundamental tool to foster the ecosystem
- The unsurprisingly booming local Startup Scene 

14:00 - 14:40

Economic Outlook: A Domino Symphony of Challenges & Opportunities

The geopolitical tensions around the globe may leave central bankers battling new inflationary trends as well as deal a blow to economic confidence. The precise consequences of this turmoil might find market and business behavior facing a delicate balancing act, where risk management, strategic decisions, and adaptability play crucial roles in navigating the turbulent landscape. This panel’s leading experts will discuss:
- How to predict the unpredictable.
- The latest news on commodity markets.
- Oil: What’s next? 

14:50 - 15:30

Liquidity Dynamics: Redefining Strategies for Success

The liquidity landscape in the MENA region stands as a testament to the region's evolving economic dynamics. With an emphasis on economic diversification and regulatory reforms, the region has witnessed a notable increase in liquidity across various sectors.The MENA region is not only attracting international prime brokers but also witnessing a surge in 'prime of prime' services, reflecting the growing interest in the region's financial markets. Key drivers include robust oil prices, strategic infrastructure investments, and a growing focus on technology and innovation. However, challenges persist, from geopolitical tensions to the need for sustainable financing solutions. This session will delve into:
- The intricate balance of liquidity in the MENA region
- The forces shaping MENA’s trajectory
- The strategies necessary for sustainable growth 

15:40 - 16:20

MENA Watch: Discussing the Future of Cybersecurity in the Region

Cybersecurity within the dynamic landscape of the MENA region, takes center stage as cyberattacks have increased in frequency and sophistication due to the increased digitalization of the region’s economy and enterprises. Businesses may suffer serious financial and reputational losses as a result of these attacks, which has boosted demand for cybersecurity solutions to defend against them, prevent fraud and to ensure their client’s trust. The expanding digital landscape, and the necessity of digital transformation initiatives are all driving the MENA region’s cybersecurity market toward significant growth. This discussion will explore:
- Cybersecurity as an essential safeguard for businesses, institutions & individuals.
- Prospects & Challenges.
- Recent dangers & weaknesses in the cyber ecosystem.

11:00 - 11:30

The Art of Transactions: MENA Viewpoint

This isn't your average payment discussion; it's a journey into the dynamic world where finance and technology converge. Open banking is pawing its ways forward and shaping the future of local and global payments. Mobile wallets are expanding, highly contributing to the digital transformation of the banking sector. What is there for MENA - a diverse and rapidly growing region and financial hub? Our experts will take a deep dive into:
- Opening banking in MENA: prospects & doubts
- Data, Security, and the Future: The Triad shaping fintech evolution
- Digital transformation of the banking sector in MENA.
- Functional requirements for seamless operations 

11:40 - 12:10

Risk Management 2.0: Beyond Tradition

Technological advancements, evolving regulatory standards, and changing customer behaviours seem to play a significant role in the transformation of risk management as we are heading in 2024. The main question for businesses still remains - how to predict, prevent and adapt in an effective and cost friendly manner? Together with experts, let’s discuss:
- What are the main obstacles businesses and risk managers should be aware of?
- Will traditional risk management jobs become obsolete in the advent of the AI revolution?
- RegTech and how it is shaping the future of risk management.

 

14:00 - 14:30

Embracing the Future: The Merging of Crypto, Web3, Fintech & Forex

More info coming soon! Stay tuned! 

15:20 - 15:50

Roadmap to Prosperity: MENA Affiliates in 2024

Recently, the retail forex industry has witnessed a surge in growth, unveiling a plethora of prospects for affiliate marketers to earn commissions by endorsing forex brokers and their trading platforms. Yet, navigating the affiliate marketing landscape in this arena presents unique obstacles that must be surmounted for triumph. This leads to the pivotal question: does affiliate marketing still hold its value?
- Navigating the complexities of affiliate compliance
- How to stand out in the competitive forex market?
- Tools to crafting loyalty & establishing trust

 

11:00 - 16:00

More information will follow soon. 

Speakers

Ahmed Allam


Ahmed Allam
Financial Expert

H.H The Ruler's Court


Otakar Suffner


Otakar Suffner
CEO

FTMO


Malak Trabelsi Loeb


Malak Trabelsi Loeb
Founder & MD

Vernewell Management Consultancies


Ayad Butt


Ayad Butt
Head of Sales and Trading Middle East and Africa

Zodia Markets


Nikita Sachdev


Nikita Sachdev
Founder & CEO

LunaPR


Andrew Ralich


Andrew Ralich
CEO & Co-Founder

oneZero


Amna Usman Chaudhry


Amna Usman Chaudhry


Financial Economist & Strategist for Blockchain, Metaverse & Web 3.0


Leigh Oliver Flounders


Leigh Oliver Flounders
CCO

NOWNOW BANK


Kaia Reet Parv


Kaia Reet Parv
Chief Investment Officer

CrediLinq.Ai


Phillip Lord


Phillip Lord
Co-Founder

Pimlico Partners


Dragos Dabija


Dragos Dabija
Head of Information Security

Lean Technologies


Tannya Jajal


Tannya Jajal
Founder, AIDEN Think Tank

AIDEN


Marianna Hadjiandoniou


Marianna Hadjiandoniou
Founder & Director of PERHA Group | HR Director of Parimatch Cyprus

PERHA Group | PERHA Middle East | Parimatch Cyprus