From next-gen trading platforms to AI-driven analytics and blockchain integration, discover the transformative potential of tech in the world of online trading. Stay at the forefront of the industry with insights into compliance tools, cybersecurity measures, and the latest mobile trading developments. Join us as we explore the array of solutions designed to bolster brokers in supporting traders navigating the financial markets.
Building solid cybersecurity foundations.
Business Intelligence as a tool for data driven decisions.
The trends in the next - generation trading platforms.
Raising popularity of crypto processing by FX brokers in MENA.
 

During this session we will discuss creativity in modern advertising, focusing on Fintech. We will discuss the creative journey; ideation, production and optimization. We will deep dive into each step of the journey along with best practices for Fintech clients, focusing on hero products that clients can leverage to enhance their creative footprint on TikTok.

The geopolitical tensions around the globe may leave central bankers battling new inflationary trends as well as deal a blow to economic confidence. The precise consequences of this turmoil might find market and business behavior facing a delicate balancing act, where risk management, strategic decisions, and adaptability play crucial roles in navigating the turbulent landscape. This panel’s leading experts will discuss:
- How to predict the unpredictable.
- The latest news on commodity markets.
- Oil: What’s next? 

The Middle East has emerged as a prime destination for businesses worldwide. It has become a focal point to global investors. Reasons? Rising GDP and a significant influx of business investments. This dynamic panel discussion explores thriving in the MENA business arena, offering practical insights into establishing and growing businesses, securing funding, and forming strategic alliances for sustained success. Don't miss out as we discuss:
- Essential steps to establish and fortify your brokerage business in the MENA region.
- How to adapt in the new era for continuous financial support and expansion?
- The crucial role of partnerships to expand your brokerage footprint in the MENA market 

MENA stands at the cusp of a new era where technology, guided by responsibility and collaboration, promises to redefine the boundaries of banking and financial services to shape a more inclusive financial future. This remarkable surge is not only due to the growth in supporting technologies but also the disruptive forces reshaping the payments landscape. The MENA region's unique demands and circumstances set it apart from the payment ecosystems of Europe and the US, making it a fertile ground for organizations to lead the shift from cash-centric to a digital-first approach. Mastercard and Visa had been enjoying the duopoly in the digital payments sector, but now, a wave of new players is making waves. In this session we will dive into:
- A closer look at regional payment trends.
- Buy Now, Pay later: A new payment standard?
- Ways to mitigate fraud and reduce the incidence of false positives.
- Government policies & other contributing factors. 

Step into the world of cryptocurrency, where the MENA region is taking center stage. With a staggering $389.8 billion in on-chain value received between July 2022 and June 2023, the UAE shines as a global crypto hub. This session extends an exclusive invitation to witness MENA's digital renaissance. Join us to unravel the future of digital assets' trading in this dynamic landscape.
- Explore the UAE's DeFi dominance and its appeal to crypto entrepreneurs.
- The impact of VARA's progressive regulatory approach
- Crypto trading - what's next? 

Embark on a journey into the heart of digital marketing trends without relying on crystal ball predictions From targeting and algorithmic shifts to the tightening embrace of privacy constraints, these aren't just roadblocks—they're opportunities to fine-tune your marketing strategies and lead to customer success. Together with experts, let’s discuss:
- Challenges & solutions in online trading marketing
- Lead Generation Strategies for the Ever-Changing Beat
- The art of reaching your target audience
- Strategic Partnerships & Success Stories 

Another disruptive force is on the horizon: Quantum Computing. Initially regarded as a mere curiosity, quantum computing has swiftly transitioned into a pervasive reality. Financial institutions and professionals find themselves at the forefront of this rapidly evolving landscape, meticulously scrutinising the potential impact, dangers, and benefits of it. Discover the intricate intersection of finance and quantum computing and gain insights into what lies ahead.
- How quantum computing is reshaping financial & investment realms
- The potential risks related to data privacy & sensitive information
- Strategies for future adoption & optimization of quantum potential

 

Traditionally recognized for its abundant oil revenues, MENA region now stands at a crossroads, grappling with challenges and embracing newfound opportunities as the global trajectory aligns towards a net-zero future. The strategic allocation of resources into renewable energy, concerted efforts to expand the green capital market, and a growing emphasis on impact investing all form the building blocks for elevating the region's contribution to the sustainable finance movement. This panel discussion will explore:
- Diverse Policies & Initiatives across the Region
- MENA’s Green Financial Future - The Inherent Risks & Complexities
- How businesses must navigate to harness the full potential of this transition.

 

Join us for a fireside chat to discuss the risks of having poor liquidity solutions, from having limited access to your funds to having to deal with poor IT infrastructure and connectivity. In the session we will cover how to identify a good liquidity partner and the different solutions they can offer to avoid risk.
What are the risks of poor liquidity solutions?
- What makes a liquidity partner good?  
- How to identify a good provider and what to look out for.
- The different solutions a liquidity partner can provide. 

Technological advancements, evolving regulatory standards, and changing customer behaviours seem to play a significant role in the transformation of risk management as we are heading in 2024. The main question for businesses still remains - how to predict, prevent and adapt in an effective and cost friendly manner? Together with experts, let’s discuss:
- What are the main obstacles businesses and risk managers should be aware of?
- Will traditional risk management jobs become obsolete in the advent of the AI revolution?
- RegTech and how it is shaping the future of risk management.

 

In the pursuit of profitable business models, great ideas won't suffice. To thrive, one must embrace a comprehensive approach, emphasizing constant focus and organization, market awareness, and the crucial element—people. Harnessing the potential of a motivated team can be a cornerstone of success. Marianna’s Hadjiandoniou motto "Happy to make them happy," emphasizes the dual rewards of employee satisfaction: a joyful workplace and enhanced business outcomes. Konstantinos’ Kareklas motto “Every organization is unique, like all the others”, emphasize that unique people strategies that prioritize employee experience prove instrumental, since not only foster a rewarding atmosphere but also impact overall business results. Join us in delving into the symbiotic relationship between people strategies and profitable business models. 

Explore the changing landscape of CFD brokers worldwide as they confront mounting regulatory challenges and navigate the ripple effects of the COVID-19 pandemic. This analysis delves into the pivotal need for brokers to diversify their trading instruments amidst regulatory pressures, shedding light on the risks and opportunities presented by this evolving environment. Highlighting the transition from CFDs to Futures, this panel discussion discovers:
- Market forces & challenges in CFD Trading
- The essential need for brokers to expand their trading instrument portfolio
- How this shift stands as a potential win-win for both brokers and end-users 

Elevate your trading journey and unlock your success while looking towards the market opportunities in 2024. Explore market trends, risk assessment, and strategies to equip yourself with tools and knowledge needed to make informed decisions.
- Which sectors should you look into to diversify your portfolio?
- From CFDs to Futures?
- Crypto trading ups and downs
- How to predict and prepare for any economic uncertainty 

Let's see what traders with 100+ payouts have in common. We will discuss statistics and approaches of the best traders we have worked with in almost 10 years of running the largest prop trading business.  

Let’s look into the benefits of starting your own brokerage business and how to do it in the most effective possible way. From choosing your broker type, to obtaining a licence and remaining compliant. Here is your guide through the legal labyrinths. What are the main regulatory bodies and how to remain compliant in the changing and growing regulatory landscape? 

Choosing a trading platform as a broker is another crucial step when starting a brokerage business.
What are the aspects you should consider, when making the decision? How to choose a platform that would suit both your and your clients’ needs effectively? 

Join the exclusive interview with the renowned and multi-awarded trading expert Hasnae Taleb who's currently managing a portfolio of more than $4.8Bn AUM. Delve into the secrets of successful trading, as Ms Taleb shares her knowledge and experience. Explore the seamless integration of trading and investing to elevate your financial strategies and enhance your financial literacy. Don’t miss out an immersive experience that combines:
•        Theory with practical strategies towards sustainable success.
•        Common traits of the most recognized traders.
•        The importance of discipline & adaptability. 

Finding excellent liquidity is crucial whether you are a well seasoned or a recently established broker. What should you keep in mind when looking for a liquidity provider? 

Starting a brokerage firm involves careful consideration of various factors, and platform connectivity is a critical aspect of the process of creating a robust and competitive trading platform. Let’s have a closer look on what third party integrations should be taken into consideration? 

Whether you're a novice or an experienced trader, this session offers practical insights and actionable techniques to enhance your risk and money management skills. Together with experts, discover what are key principles that are crucial for preserving capital, maximising returns, and fostering long-term success in the dynamic world of trading?

 

Stay at the forefront of technological innovation and discover the AI-driven strategies that can elevate your trading journey. Gain insights into the latest AI tools transforming trading practices, from advanced analytics to algorithmic trading strategies. Join us for an exploration of how artificial intelligence is shaping the future of financial markets and learn how to leverage these powerful tools for smarter, more efficient trading decisions.   
 

Brace yourself for a seismic shift as AI emerges at the forefront, fundamentally altering the dynamics of online trading. This dynamic session will delve into the concrete impact of AI in the financial services sector, exploring bespoke tools tailored to elevate broker performance and redefine trader strategies. This discussion is your gateway to understanding and navigating the unfolding future of AI in the heart of the MENA region's technological evolution.
Join us for an insightful exploration into:
- Predictive AI in online trading - Risks & Opportunities
- The ethical challenges of AI in finance
- The broader implications for the financial landscape in the region 

The MENA region opens huge opportunities for fintechs thanks to the scale of the market attracting notice as a leading crypto hub in the making. Government support and fintech-friendly regulations are also fostering homegrown entrepreneurship in the region and attracting global players. At the same time open banking creates an opportunity, for either traditional financial institutions or fintechs, to build applications ranging from payments to lending on top of its API infrastructure. This panel will discuss about:
- The main pillars for fintech growth in the region
- Free zones as fundamental tool to foster the ecosystem
- The unsurprisingly booming local Startup Scene 

We look at the impact technology has played in the shaping of modern-day capital markets. Disruption over the last two decades in Equities, FX, and now Crypto, has brought about a modern-day phenomenon.

In 2024, the prop trading landscape is undergoing a transformative shift, where innovative technology takes center stage. Proprietary trading firms are pioneering a fresh approach, leveraging state-of-the-art algorithms, artificial intelligence, and advanced data analytics to gain a competitive edge. What sets them apart is their unwavering commitment to providing traders with robust support, equipping them with the tools and knowledge necessary for success in this dynamic arena.
Innovations & Strategies in Prop Trading in 2024.
- Prop trading firms turn to the Middle East?
- Regulatory & Compliance matters
- Tech to stay ahead: build in-house or outsource? 

The liquidity landscape in the MENA region stands as a testament to the region's evolving economic dynamics. With an emphasis on economic diversification and regulatory reforms, the region has witnessed a notable increase in liquidity across various sectors.The MENA region is not only attracting international prime brokers but also witnessing a surge in 'prime of prime' services, reflecting the growing interest in the region's financial markets. Key drivers include robust oil prices, strategic infrastructure investments, and a growing focus on technology and innovation. However, challenges persist, from geopolitical tensions to the need for sustainable financing solutions and hedge funds' growing concerns for reduced access to liquidity due to FX PB market changes. This session will delve into:
- The intricate balance of liquidity in the MENA region
- The forces shaping MENA’s trajectory
- Necessary strategies for sustainable growth  

Cybersecurity within the dynamic landscape of the MENA region, takes center stage as cyberattacks have increased in frequency and sophistication due to the increased digitalization of the region’s economy and enterprises. As a result of this attacks, businesses may suffer serious financial and reputational losses. This has boosted demand for cybersecurity and technology solutions to defend against them, prevent fraud and to ensure their client’s trust. The expanding digital landscape, and the necessity of digital transformation initiatives are all driving the MENA region’s cybersecurity market toward significant growth. This discussion will explore:
- Cybersecurity as an essential safeguard for businesses, institutions & individuals.
- New technologies in preventing AML & fighting against financial crime
- Compliance & Regulation around cybersecurity

This isn't your average payment discussion; it's a journey into the dynamic world where finance and technology converge. Open banking is pawing its ways forward and shaping the future of local and global payments. Mobile wallets are expanding, highly contributing to the digital transformation of the banking sector. What is there for MENA - a diverse and rapidly growing region and financial hub? Our experts will take a deep dive into:
- Opening banking in MENA: prospects & doubts
- Data, Security, and the Future: The Triad shaping fintech evolution
- Digital transformation of the banking sector in MENA.
- Functional requirements for seamless operations 

The swift progression of fintech has seamlessly infiltrated diverse sectors, health and wellness being no exception. A wave of pioneering companies has surfaced, harnessing fintechs to inspire and reward individuals for embracing physical and financial health. While focusing on the customer, brands are also pioneering their way towards the well-being of their employees.
- Sustainable strategies for customer and employee well-being.
- How and why fintech should expand their offerings through wellness related collaborations.
- Interconnected benefits between employee wellbeing & client satisfaction 

To maintain a competitive advantage in a crowded retail marketplace, leveraging the latest technology and looking at the Cloud for scale and flexibility are key.
We’ll discuss how ADSS got started building a cloud-native, cross-asset platform that caters for a diverse user base.

Our fireside chat covers:

- How to design & deliver an engaging User Interface

- Global Accessibility

- Successful integration of 3rd party tools/apps

- Leveraging modern architectures (CI/CD, micro-services)

- Building for the Cloud

In the face of a rapidly evolving economic landscape, asset management hinges on a delicate balance of dos and don'ts, emphasising ethical practices, diversified portfolios, and adaptability to market fluctuations. Asset managers are navigating challenges like rising interest rates, liquidity constraints, and increased competition for ESG investments and crafting winning strategies stands as a cornerstone. This is particularly important in the GCC countries, where the asset management industry is projected to reach nearly US$500 billion in onshore assets by 2026. In this panel, let’s look into:
- Winning strategies for asset managers
- The importance of partnerships
- AI as a key tool for success or failure?

 

In this panel discussion, we will explore the transformative impact of integrating cryptocurrency and Web3 technologies into fintech and forex industries, including the risks and opportunities to be aware of. We delve into strategies for user adoption, address security concerns in decentralised finance, and examine collaboration opportunities between traditional and emerging financial players. Moreover, the experts will take a deep dive into:
- Regulatory adaptations and security concerns
- DeFi vs CeFi
- User adaptation & education
- Global economic implications  

Recently, the retail forex industry has witnessed a surge in growth, unveiling a plethora of prospects for affiliate marketers to earn commissions by endorsing forex brokers and their trading platforms. Yet, navigating the affiliate marketing landscape in this arena presents unique obstacles that must be surmounted for triumph. This leads to the pivotal question: does affiliate marketing still hold its value?
- Navigating the complexities of affiliate compliance
- How to stand out in the competitive forex market?
- Tools to crafting loyalty & establishing trust

 

Fast payment solutions and seamless global transactions might be the key to maintaining a solid pool of clients and partners. How to choose payment platforms that support your needs and facilitate the needs of your traders? Additonally, what are the must-have banking related solutions and strategies you should consider when starting your own brokerage firm?  

There are many risks that a broker should be aware of. While some risks are inevitable, establishing a resilient risk management strategy could help you save not only money, but also reputation and time. 

This session explores the transformative journey from being a trader to stepping into an investment manager role within a regulated fund. It highlights the substantial funding opportunities that extend well beyond the usual 1 million dollar limit found in proprietary trading firms. The talk will shed light on how traders can leverage their expertise to manage larger capital, focusing on strategy, risk management, and the advantages of operating within a regulated environment.

Delve into the dynamic realm of technical analysis with a focus on equipping traders with essential tools to navigate the subjectivity often associated with this field. Join us in this session as we guide you through preferred analytical instruments that not only clarify market logics and trends but also empower you to gauge volatility levels strategically. Learn to leverage these insights to your advantage and enhance precision in your trading decisions. 

The importance of KYC lays in the importance of complying with regulations, safeguard your reputation and steer clear of fraud with ease. What are the measures, tools and methods a new brokerage firm should consider to welcome clients and do it safely? What are the KYC measures to ensure compliance with international standards?  

What are the must-have sales strategies and how CRM tools can help you to establish and strengthen your brand's success.
How to start and what to look forward to? 

Whether you're a seasoned trader or a newcomer, this panel promises an illuminating exploration of the challenges and triumphs within the dynamic world of digital assets markets. Delve into the inherent risks and unparalleled opportunities that define this rapidly evolving landscape. Discover potential market opportunities, trends, and effective trading strategies that can help you thrive in the crypto space.